The economy is begging to turn around once again and now is the time to beginning promoting your business. Of course, as the economy begins to rise so do advertising costs. There is however one type of marketing where prices have remained low and consistent for years and it is also one of the most effective ways to promote your company or brand. Door hangers continue to be a great way to promote your business.
What Are Door Hangers?
Standard Door hangers are about half the size of a regular piece of copy paper and perhaps a little thicker in size. They come in a glossy coated paper stock that is very similar to a thin plastic. There is a hole punched out near the top so that they can be hung on the door knobs of homes or businesses. You also have the option to attach a business card at the bottom that potential customers can tear off to have for later use.
The entire door hanger is usually full of vibrant images and text promoting a business, brand, or some type of services. Companies often feature a coupon or some other type of promotion to give potential customers a reason to visit a business. During your day if you take a casual walk looking for them you will see door hangers for real estate, landscaping, masonry and construction, restaurants and many other industries hanging on the doors and home in your route. They are so popular because they cost very little and if designed correctly it can have a big impact on your bottom line.
Why are Door Hangers So Effective?
Door hangers are such an effective promotional tool for a
few reasons. First, there is enough space on them to put a lot of images and
text. For instance, if you are a restaurant you can feature a great dish that
you are serving and people that are hungry when they come home from work will
see it and the better your imagery and text the more likely they will call. You
might feature recent projects if you are a construction company and someone
looking for that type of service might be attracted to seeing an example of
what they envision. You can also use catch phrases and calls to action that
have proven to work well in advertising.
Another great feature of door hangers is that you have a high level of control over your targeting strategy. Perhaps you want to target by zip code to only advertise to a very specific group. You might also want only advertise to new or larger homes that might require your services. Whatever criteria you use for marketing, door hangers can be used to target very specific areas or potential customers.
The most important feature of door hangers is their low cost. Several thousand door hangers might cost a couple of hundred bucks. Many online printing companies allow you to design and print them online so there are no heavy graphic design fees. Also, you can find free templates that display text and images exactly how you want them to appear so there will be little effort involved. Technology makes it easy to produce door hangers and this has helped keep costs to a minimum.
Door hangers are a very low cost and effective way to promote your business. They are available online and easy to create, and you have good control over the audience you target. No matter what type of industry you are in, promoting your company with door hangers is a good idea.
